How to Win the Amazon Marketplace


09 Mar
09Mar

When most shoppers look to buy something online, they often begin and end their search on the Amazon marketplace. In the digital world, there’s no better place to buy or sell products than Amazon.com, which has quickly become one of the largest companies in the world. Whether you’re looking to buy clothes, toys, jewelry (or anything else you could imagine), Amazon has what you need.

With such a wide array of products, Amazon attracts more customers than any other online retailer. Online sellers, of course, realize this, which is why so many have flocked to Amazon to sell their products. In 2019, there were over 2.5 million individual sellers on the Amazon marketplace.

While this ensures an unmatched array of products and competitive prices, it can also make it challenging for any individual seller to stand out. With so much competition, how can your online store grab the attention of shoppers and land your products in the vaunted buy box? Here, we take a closer look at selling products on Amazon and how, through certain strategies and tactics, you can begin to win the Amazon marketplace.

KEYWORDS

To match your products with the right customers, it’s important to use certain keywords when writing your product title and product listings. When users search on Amazon, they tend to have an idea of what they’re looking for, but need to look around for a specific brand, color, or price. You want to make sure you know the words they use when searching so you can match your products and land in the appropriate product categories.

PRODUCT TITLES AND LISTINGS

In addition to using the right keywords, there are other ways to optimize your product titles and listings and help your store and products become more visible to shoppers. Product titles should be descriptive, including relevant information about the product like the brand, color, size, materials, and quantity. Longer product titles tend to be more effective because they include everything a customer wants to know. However, this doesn’t mean you should add any “fluff” or irrelevant information. Stick to the point and avoid subjective language like “best shoes in the world.” If your product really is the best, it will show in the sales.

In addition to product titles, product listings are another opportunity to optimize your online store. This is the chance to really market your product and distinguish your store from the competition. Your product listing should be creative while still focusing on the product with descriptive information. Jump to the point and condense your information as much as possible. Bullet points, as compared to just one big paragraph, is an effective way to structure the information. It also makes the description easier for customers to read.

PRODUCT IMAGES

If a picture is worth a thousand words, then a good product image could be worth a thousand dollars. The product image is the first impression an online shopper will have of your product, so you want to make it count. Use high-quality photos (at least 1,000 by 1,000 pixels) and a white background that allows your product to stand out. Consider also using multiple images to show your product at different angles or in different colors (if available). To help shoppers get a better feel for the product’s size, you can also include measurements or a comparison image.

KEEP SHIPPING COSTS LOW (OR FREE)

One of the greatest strengths of Amazon is their quick, convenient, and often free, shipping. Unless you’re using Amazon FBA to take care of your shipping and fulfillment needs, you’ll need to keep shipping costs low (or free) to compete on Amazon. Selling small, lightweight products can help keep shipping costs down. Some online sellers work in the cost of shipping to the product itself so they can offer free shipping.  

CUSTOMER REVIEWS

We’ve all been there while shopping online. With so many products to choose from, how could you possibly know what to buy? Adding to this issue, shopping online (while convenient) never allows you to try out the product or see it in person before making your purchase decision. This is why customer reviews are critical for your Amazon store.

Having multiple customer reviews for your products can boost the ranking of your online store. Of course, you want these reviews to be positive, as well, as poor reviews can easily scare off potential customers. In the impersonal world of the internet, customer reviews are the rare chance to humanize your product and store. To help boost the number of reviews, you can include a thank you note with your shipping and politely ask for a review—if, of course, they’re satisfied with their purchase.

AMAZON SELLER APP

Data drives Amazon. With thousands of items sold every minute, Amazon accumulates a massive amount of data to determine store and product rankings. Wouldn’t you love to access data on your store? With Amazon seller apps, you can. These tools can help you optimize your store by providing data and insight on almost every aspect of your online store, such as cost analytics, competitor analysis, inventory analytics, and even sponsored ads.

As your store grows, keeping up with this growth can be challenging. These Amazon seller mobile apps allow you to have full control of your store with one convenient tool. While these apps may not be free, the insight they provide into the dimension of your online store could quickly become invaluable. 

CONCLUSION – HOW TO WIN THE AMAZON MARKETPLACE

If you’re looking to sell or buy something online, Amazon is the place to be. With an unmatched selection, inventory, and often the most competitive prices, online shoppers know they can begin and end their search shopping on this giant digital marketplace. Having access to these millions of shoppers is why so many online sellers choose to use Amazon. But with so many customers, there’s also a lot of competition.

This is why it’s critical to optimize your online store if you’re hoping to win the Amazon marketplace. Performing keyword research, writing descriptive product titles, using high-quality images, and understanding your competition, are all effective methods for optimizing your store and reaching potential customers. If you want an extra boost, consider using an Amazon seller app to access important data about your store, products, and how you can land in the buy box.

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